An average of 72 points, Spain is credited with a great cultural heritage (76), as well as an important collection of contemporary culture, music, cinema, theater and literature (73). In addition, it is considered a country that stands out in the sports field (67). People (average of 67 points) is the third dimension best valued by usa phone list the countries. It is followed by the Export dimension (mean of 62 points); Government (average of 61 points); Immigration and Investments (with an average of 60 points). The most valued products associated with Spain are those of Food and Beverages usa phone list asked about the three products or services that they most spontaneously associate with Spain, the interviewees mostly mentioned products from the Food (56%) and Drinks (30%) sectors. This is especially relevant in 74% of the interviewees from France and 67% from Germany, who mentioned that Food is what they most relate to Spain. After them, those encompassed in the Fashion and Accessories sector (19%) stand out, while sports products and services (13%), although highly valued, do not have the levels of notoriety of the first three sectors.
Brands: highlights the notoriety of Banking, Fashion and Sports The first that spontaneously came to mind of those surveyed in all the countries analyzed were those included in the Banking, Telecommunications and Energy, Sports, Fashion and Automotive sectors. Banco Santander, Zara and Seat are the top three most valued usa phone list brands spontaneously in the participating countries. After them, BBVA, Real Madrid, FC Barcelona, Movistar, Telefónica, Joma and Iberostar, who usa phone list up the overall top ten. Although the Food and Beverage sectors usa phone list outperform the rest when spontaneously associating products and services with Spain, awareness declines when it comes to identifying sector-specific brands, indicating low brand promotion. For its part, Fashion and Accessories is one of the sectors that received the greatest number of spontaneous mentions when asked about products and services in general; and also when asked about recall of specific brands.
For this reason, it is considered to be a sector that can promote its commercial activities based on its prestige. The highest levels of spontaneous awareness in the Fashion and Accessories sector were found in Mexico (40), France (28) and China (27). In fact, the fashion brand Zara occupied different positions among the 10 with the best levels of spontaneous usa phone list in all the countries analyzed. Banks and Sports, on the usa phone list hand, are the sectors in which spontaneous brand awareness reports the highest number of mentions, despite the fact that when asked about Spanish products or services, they are not spontaneously associated with our country. The study was presented at a conference held at the ICEX Auditorium with the participation of LaLiga, Iberia, Mahou San Miguel and Mapfre. To carry out the research, 15-minute online interviews were conducted with a sample of six thousand people in the six countries included in the project.