Want to get your SEO program going but not sure where to start to get the most bang for your buck? Here’s an eight-step SEO project checklist that can cork bicycle zone serve as your roadmap for SEO:
Tools setup and data analysis
1. Website Audit
Start your SEO project by taking stock of your current situation.
An SEO website audit is an analysis that looks at issues hindering search engine rankings and areas needing improvement to gain more visibility in the search results and drive organic search traffic.
This is a critical first step in any SEO project. You need a baseline. And there are several ways you can go about doing an SEO audit.
SEO audits can range anywhere from simple scans that rely solely on data from an SEO tool to comprehensive audits that include expert SEO analysis in addition to data. Of course, we recommend the latter to uncover any issues that an SEO tool simply won’t be able to.
Once you have a list of things to fix, you’ll want to prioritize them by most important to least important, and work on the things that will have a high impact first. An SEO expert can help you with this step.
Pay attention to the things that matter. Do things that will have SEO impact. And do not get bogged down with things that will not really improve your site.
For more, see:
What Is an SEO Audit? Why Do an SEO Audit? How to Do One?
SEO Audits and Tools: The Good, The Better and The Best
John Mueller quote about SEO tools.
2. Keyword Research
SEO keywords are single words or short phrases that represent the search queries that people use in a search engine. Website marketers select keywords and use them to guide content creation and optimize their webpages as part of their SEO strategy.
Using keywords, you can align your website topics with what your audience is looking for. When you optimize your webpages with keywords, it helps communicate to the search engines what a webpage is about.
There has been talk for a long time about discussing concepts and themes and not just keywords. I agree with that, but I think that if your content is not obviously about what the searcher is looking for (keywords), then Google will pick a different site that is about that keyword. So the keyword is mandatory, and first among equals goes to those establishing themselves as an expert on that topic and theme.