Without knowing our client their needs and purchase barriers without knowing the market in which we want to internationalize its operation and their own needs or our competitors it is impossible to create effective content for B B companies. We must also know how to segment and adapt the message that we want to give to each type of customer the benefits that the products or services provide and what are their functionalities to achieve it.
The difference between carrying out an investigation or not falls directly on the effectiveness of the message and the connection with the client. If you want to connect with the client and create a lasting Business Email List relationship you will have to do some research beforehand or would you marry a person without knowing them and with whom you do not have a special connection Without prior research your content for B B companies will be ordinary the kind that your client finds in large quantities every day.
He'll look at it walk over without interest and move on until he gets to one that's relevant to him. And we don't want that to happen right. -RESEARCH YOUR MARKET. Who is your competition and what content do they publish On the other hand research the keywords of your business look for positioning opportunities and optimize the content already created to reach the first position in the search engines. -RESEARCH YOUR BUYER PERSONA.