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hasan
Apr 12, 2022
In General Discussions
When the dividends of Internet home improvement began to recede, we saw many examples of the new evolution of home improvement; however, these new evolutionary directions all fell into a vicious circle represented by traffic without exception. It is true that there is still room for this kind of development, and it can even offset the embarrassment caused by the ebb of Internet dividends. However, there is also a problem that begins to appear. When the traffic of the home improvement industry is looted, where is our next step? Perhaps, the industrialization of home improvement is the way to break the situation. #Columnist# Meng Yonghui, WeChat text message service public account: menglaoshi007, everyone is a product manager columnist. Senior Writer, Contributing Commentator, Industry Research Expert. He has been focusing on industry research for a long time, and has published more than 4 million words of financial science and technology articles. This article was originally published on everyone is a product manager, and reprinting is prohibited without permission The title image is from Unsplash, based on the CC0 protocol
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hasan
Apr 12, 2022
In General Discussions
the digital transformation of the home improvement industry, but also includes in-depth and comprehensive empowerment and transformation of the home improvement industry through digital methods and means. If we haven't really found the right evolutionary path for the home improvement industry, digitalization is definitely an important direction that cannot be ignored. 2. Verticalization is irreversible With the advent of the Internet era, what we see is the rise of a new economic model represented by the platform economy; in this context, we see that almost all Internet species are building a platform, and then, to the industry. de-intermediate. As mentioned above, this development model represented by matchmaking and intermediary can only provide the efficiency of traditional industries in acquiring users, but it cannot really provide the efficiency of traditional industries text message service themselves. When the return of home improvement to the industry becomes a trend and trend, another breakthrough we should pay attention to is verticalization. The so-called verticalization actually means going deep into the industry. By participating in the industry and changing the industry itself, we can find new development opportunities; in the era of home improvement industrialization, the real test of players is not how much traffic they have, but how much traffic they have. The test is how much players have changed in the industry, and how many users' needs have been met through these changes.
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