Apr 19, 2022
In General Discussions
Brand-awareness-content-marketing-tracking-metrics editor's note: the 2018 republished version of this article can be found here. Before creating Lebanon Phone Number List content to build brand awareness, it is important to determine if you are creating the right type of content. Take infographics. These are most often used as a link building tool. That's fine, if earning links is your goal. However, infographics are not so effective if you really want to Lebanon Phone Number List increase your brand awareness. That's because publishers tend to favor infographics that keep branding to a bare minimum — usually a hidden logo right at the bottom of the content. Conversely, if you want to create content that exposes your brand to more people, you can check out content such as: guest posts for other posts (choose topics related to what you do and posts that will post your bio - ideally at the top of the post) videos Lebanon Phone Number List starring you) podcasts webinars electronic books how-to brand guides media coverage or third-party reviews research with first-hand data slideshare presentations these are all types of content where it is acceptable, if not encouraged, to showcase your brand. Now that you know what type of content you Lebanon Phone Number List should be creating to build brand awareness. Let's look at four ways to track its Lebanon Phone Number List impact. 1. Social media reach the social reach of your content is an indicator of the impact it has on brand awareness – at least, if it's the right type of content (as discussed above). The Lebanon Phone Number List social reach of your content indicates an impact on brand awareness, says ujanpatel. Click to tweet unfortunately, measuring the full social reach of your content isn't as simple and accurate as it used to be. At the end of 2015, twitter – a big source of social shares, especially in the digital industry – stopped supporting share counts on tweet buttons.