Mar 31, 2022
In General Discussions
The following trend fits in perfectly with this. Transactional emails, such as order confirmations, package updates, and other notifications, are often the most opened. Why? Because recipients like to have the right information immediately. Organizations often forget that transactional emails are also part of the marketing mix. Why not better use this contact momentmature for raising the Whatsapp Number List overall service level? Broadly speaking, there are two major steps to be taken here. Redesign Step 1 is to redesign transactional emails and measure opens and clicks. The experience is becoming more important and the Whatsapp Number List consumer is more critical. Why should a transactional email be a boring, basic, automated-looking email? A good example of how it can be done is Hans Anders' simple but effective Post Purchase campaign. The campaign was awarded as the winner of the DDMA Email Campaign of the Year in 2020. Hans Anders email via 100% Email. DDMA Email Campaign of the Year: Whatsapp Number List Hans Anders, via agency 100% EMAIL Integration Step 2 is to integrate purchase data into transactional emails, so that you can set up product journeys. Think, for example, of segmentation and personalization based on purchase history, product recommendations, loyalty programs, stimulating repeat purchases or tips and tricks about your purchased service/product. Again, do not think of integrating purchase data in your transactional e-mails as an end in itself, but as a means to achieve your possible goals. 4.