Apr 12, 2022
In General Discussions
As of April 2018, there were half a million active podcasts with over 18 million episodes. Nearly half of the American public listens to podcasts regularly. That means there are a lot of people who believe in the power of audio content, and a lot of fans and listeners who support that belief. Even in such a huge market, podcasts are one of the best tools to reach a specific audience and promote your brand. In short, podcasting can help you increase traffic , build a better relationship with your audience, and at the same time increase your engagement and generate more leads. However, it is not enough to simply record and publish your episodes, just as it is not enough to write and publish articles on your blog. Audio content needs to be distributed and marketed effectively so people hear about it. This is more important than ever as the podcasting market grows and becomes increasingly crowded. You need to understand how to promote a podcast if you want to succeed with this powerful form of content marketing. With so many opportunities to market podcasts, I find Facebook to still be one of the best sites and a good place to employee email database start. Several big brands are leveraging Facebook's community vibe to create related content, videos, and even Facebook groups to grow their podcast audience and increase the visibility of their content. A Podcast Marketing Strategy Case Study Because it's always easier to grasp something in a real-world scenario, let's take a look at a case study. It's not a major brand, nor a major podcast. I chose it because the vast majority of marketers considering starting a podcast will be able to relate. The name of the channel is The Uncensored Growth Podcast . The host decided to give a boost to his new series by organizing a contest. He took care of every little detail and decided that the best and fastest promotion would be through Facebook Ads, as he explains in a blog post. "I needed some quick traction for my contest to get more people to view and sign up," he said. And that is what he did. The results speak for themselves. "Of the 5,817 referred visitors, I got 264 leads, which is more than the number of leads from direct visitors." The Result of the Uncensored Growth Podcast Marketing Strategy Was it worth it? Well, for a small brand, it was more than effective. Facebook delivered better than expected results and that was just the beginning. Imagine what you can achieve on this platform if you devote at least a few hours to it every day. What would happen if you promoted not just one episode but all of them? So how do you promote a podcast on Facebook? What are the most important steps? EXCLUSIVE FREE TRAINING: Ex-Apple marketer Nick Shakelford shows you how to run Facebook ads like a proOptimize your Facebook page I won't go into details on how to create a Facebook page.