Think for a moment about your favorite television series. What keeps you tuned in week after week (or more likely clicking "next episode" during a multi-hour Netflix binge)? Personal investment. You are introduced to the same characters week after week. You buy email list know their stories, their trials, and their quirks, and you can't wait to learn more. The TV series builds anticipation, demands you show up regularly, and because it delivers what you expect of it, audiences and showrunners reap the rewards. Their ratings and viewership increase, and you feel buy email list satisfied spending your time with the characters you've come to know and love (or hate!). Serialized video content has the potential to work the same way for brands. When you create multiple pieces of content that relate to each other, you build anticipation and loyalty with your audience. Take, for example, Tech Knowledge from Abbott Laboratories. We follow Lorena, a “newbie” at Abbott. As Lorena replaces us all, we learn and explore the buy email list major and ongoing health advancements happening at Abbott. The plot revolves around Lorena, who strives to succeed in her new role at the company. Viewers learn that Lorena applied 14 times before getting the job, she is the show's protagonist, and audiences return as much for Lorena's success as for the educational entertainment.