online sales model for a product company employee list related to health and beauty. Offer free content. This is a topic on which we could be writing texts and more texts and we would never end up reaching an agreement between the different professionals in the sector. Before considering whether to offer free content to your audience, you should have worked company employee list out your strategy very well and be very clear about the objectives you want to achieve by offering free content. In my case, I would recommend that, wherever you are in your company employee list brand, you always offer free value content to your audience. Let’s see different types of valuable content that we can offer: Ebooks o whitepapers infographics I put free in quotes, because it is very important company employee list that behind all free content there is a marketing strategy and that said content helps you achieve your goals. Now let's look at some goals you may have behind offering free content: Increase your list of subscribers: it is very likely that in order to download this free resource you will have company employee list to leave your email. In this case you will be incorporated into the list of web subscribers and you will begin to receive regular content. Enter a sales funnel: if the user works with a sales funnel and has resources or services to offer, with their free content you will enter the sales funnel created for the purpose of company employee list promoting their services Free webinar to attract potential customers company employee list for your info product Selling a product or service requires a well thought out strategy. Even if you have a good network of subscribers to your website and your social channels company employee list with a lot of engagement and interaction, you need a good launch strategy for your products and services, especially if they require a high investment to acquire the service you are going to offer. Probably, it is not enough for you to just develop a free webinar, but you will need to reinforce it with advertising on company employee list Facebook and Instagram, a good sales funnel and a launch